Introducing the all new Tecnotree web, and more

by Timo Laaksonen, VP Strategy & Business Development, Tecnotree Corporation

We launched the new Tecnotree web site last weekend after busy preparations in the past two months. The first thing that will strike you is the new look and feel. We pushed the company’s visual identity a bit further to transmit innovation, strength and clarity. Our aim was also to create a new freshness and simplicity to the way a company operating in the telecom IT market presents itself – both in terms of visuals and content.

All our core collateral and web content has been completely re-written to convey the same strength, freshness and clarity as what we were looking for in the visuals. We have always been known for technology excellence. Oftentimes the technology and solutions that we work with can get quite complex. The messages related to such solutions can be very difficult to digest for people who are more into business than technology. So we have given a serious shot at talking the language that not only technologists can relate to, but also business professionals can appreciate. This is all part of a shift where we want Tecnotree to shine every bit as bright in technology savvy as before, while presenting a new angle into our offering which derives from addressing business critical opportunities and challenges in the Communication Service Provider (CSP) market.

The starting point to re-writing our collateral was the renewed corporate strategy. You can read more about this subject in a separate press release today. The very first thing that we re-coined was the company’s tagline: Powering the Digital Marketplace. It came about as a result of a staff brainstorming competition we organized in December and perfectly builds on the new strategy. Our Irish colleagues are to thank for this concise caption of what we represent; The partner of choice to CSPs around the world wanting to develop a meaningful role for themselves in the digital marketplace for products and services, be they virtual services or tangible products.

Next, we took on to re-grouping our products into a clearer structure, all under one single product suite, Tecnotree AgilityTM, grouped into three product lines: Revenue, Customer and Value. Every single one of our products has been included into the Tecnotree AgilityTM product suite with the addition of two new members. You can learn more about those on the web site and in a press release due tomorrow. The easiest way to learn about our products – now hopefully in an easier-to-digest format - is by downloading data sheets from our web site.

Furthermore, we have launched a whole host of solutions, each of which builds on combining two or more Tecnotree products to address a topical business opportunity or challenge. These solutions are what represents closest our business proposition to Tecnotree customers, the CSPs. Most of these solutions are well proven to reap significant business benefits in real customer environments. There are others which introduce totally new capabilities, building partially on some of our more recently launched products, and on innovative combinations of both new and existing products. Just one example of a novel business solution is called Unifying Product Offering. Learn more about that and other Tecnotree solutions on our web, grouped under three solution areas: Bundle Services for Every Taste, Build Customer Lifetime Value and Create Digital Marketplaces. We trust that there are solutions in this portfolio that are be topical to any given CSP around the world.

Finally, I want to encourage you to download a brand new white paper, exclusively available on the Tecnotree web site. It is authored by Karl Whitelock of Stratecast (a division of Frost & Sullivan) and is entitled “Meeting Customer Needs – Service Offer Personalization and Partner Collaboration”. Thanks to Karl’s extensive experience and his exceptional knowledge of the market the world over, he has succeeded in capturing how the changing dynamics in the telecom and communications industry are affecting the role of CSPs. Even more importantly, he provides plenty of ideas and examples of how CSPs can address these challenges and opportunities to develop a meaningful role for themselves and keep growing their business, yet more in tune with the real needs of their end customers, in an engaging and balanced relationship.

I do hope you enjoy the web site and its content. We are excited about it and can assure you that this is only the beginning as there is a whole host of new ideas waiting to be realized in the months to come. More about those in upcoming blog posts and tweets. For those of you participating the Mobile World Congress in Barcelona this week – see you at the Tecnotree stand in Hall 1.